SUBSCRIBE
Read more breaking news

 

 
Premium soft drinks

Soft drinks in pubs are getting sexy

By Nicholas Robinson+

11-Jul-2016
Last updated on 11-Jul-2016 at 10:54 GMT2016-07-11T10:54:32Z

Hartridge: 'Consumers are going to the pub to drink soft drinks'
Hartridge: 'Consumers are going to the pub to drink soft drinks'
Loading the player...

Soft drinks have arrived late to the premium and craft party, but operators must try to tap into better quality products now if they are to take better advantage of consumer demand for new and exciting non-alcoholic drinks.

That’s according to Ed Hartridge, marketing director at soft drinks maker Hartridges, who also told The Morning Advertiser (MA) that it was vital publicans took note of changing consumer demands.

In this exclusive podcast interview, he said: “I certainly think the soft drinks category might be a little bit late to the market versus the beer, cider and spirits categories.

“But the trend is heading towards premiumisation.”

Going out less than ever

He added: “Consumers are going out less than ever before but when they are out they’re spending more and they’re going to the pub for a treat and want to be made to feel special.

“A lot of consumers are now also actively going to the pub to drink soft drinks and publicans should be looking at this.”

Listen to the rest of this podcast to find out why Hartridge thinks consumers are looking for heritage and stories from their food and drink products.

Meanwhile, see a preview of the MA’s premium soft drinks feature (featured in the 11 July issue of the magazine) by reading the Top 10 Things you need to know about premium soft drinks in pubs .

Is frozen fish better or worse than fresh fish

Why frozen fish could be the new 'fresh'

Working with frozen fish and seafood could help pub chefs meet growing consumer demand...

Carlsberg plans to buy UK craft brewery

Carlsberg plans to buy UK craft brewery

Carlsberg will buy a UK craft brewery to bolster its growing portfolio of smaller...

Hartridges soft drinks on premium

Soft drinks in pubs are getting sexy

Soft drinks have arrived late to the premium and craft party, but operators must...

Smirnoff vodka cider

Smirnoff vodka launches first ciders

Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit...

What is gin terroir?

Hyperlocal gins offer ‘massive’ sales opportunities for pubs, says gin expert

Gin terroir is an emerging trend pubs can cash in on as consumers become...

The rise of tank beer

Beer master: ‘Sessionable beers are losing out to craft’

Sessionable beers are disappearing as stronger craft brews have become more popular, according to...

Frozen is good for pub food

Ice boss: ‘Don’t shun frozen food as inferior, embrace its money-saving qualities’

Frozen food should not be shunned by pub chefs who fear using non-fresh produce...

Pubs must make popular international cuisine authentically

LISTEN: Pubs delivering 'pitiful' Asian food 'like buying flowers from a garage forecourt'

Pitiful attempts at offering increasingly popular international cuisines – such as Vietnamese or Thai...

How to avoid food fraud in pubs

PODCAST: How to avoid food fraud in your pub

Paying closer attention to your staff’s working history, especially before hiring them, could help...

Wetherspoons children's menu tips

Wetherspoons’ food developer: ‘a winning kids’ food menu’

Wetherspoons’ food developer Sophie Jennings has revealed how the high street pub chain was...

London Bridge pubs ‘will not be defeated’ by terrorism

'We will not be defeated by terrorism' – Borough Market set to reopen

London Bridge, for the moment, has become an eerie, quiet place. Yes, people still...

Nick Beardshaw chef at Tom Kerridge’s the Coach Marlow

Coach head chef: ‘It’s all about deliciousness’

Tom Kerridge’s the Coach in Marlow's head chef Nick Beardshaw lets The Morning Advertiser...

How do I sell more spirits in my pub?

How to drive spirits sales

Cocktails in pubs are on the rise, but making money from mixed drinks is...

Video: Pub Skills speakers' top tips

Video: Pub Skills speakers' top tips

Why should pubs do cocktails, and what are the challenges? These were just two...

BT Sport Pub Cup final to be shown on TV

Pubs urged to show support for BT Sport Pub Cup final

BT Sport is urging pubs to show their support for the BT Sport Pub...

How to create the perfect mixed drinks serve

Don’t get this wrong: how to create the perfect serve

Lacklustre mixed drinks and cocktails will not do for drinkers these days, even for...

Star Inn at Harome local produce

Why local is best for UK’s top gastropub

Chef-patron of North Yorkshire’s Star Inn Harome Andrew Pern does not use local “for...

New rooms and fourth site for Star Inn Harome

New rooms and fourth site for Star Inn Harome

Top UK gastropub the Star Inn is set to expand its original site in...

Twists on the gin and tonic G&T

5 twists on the classic gin and tonic

Look at these five twists on the classic gin and tonic, perfect for summer...

What spirits should I stock?

How to build the perfect spirits offer

We have heard that spirits and cocktail sales are on the rise in pubs,...