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Famous Grouse gears up for Xmas ads campaign


Famous Grouse whisky is to launch a series of TV adverts in the run up to Christmas as part of a £1m campaign.

Three entertaining 20-second adverts featuring the Famous Grouse are entitled "A-List", "Beautifully Balanced" and "Perfectly Composed".

In "A-List", the Grouse struts up a red carpet; "Beautifully Balanced" depicts the Grouse as the bonnet ornament on a 1930s classic car; while "Perfectly Composed" features the Grouse balanced steadily on a rock in the middle of a heavy Scottish storm.

The ads will be aired throughout the UK on terrestrial and satellite television channels from 1 to 23 December.

Emma Heath, Maxxium UK marketing manager for Famous Grouse, said: "Christmas is a pivotal time of year for the Famous Grouse - AC Nielsen data shows that last year one million cases of blended Scotch were sold during December in retailers alone."

"We enjoyed an excellent Christmas in 2006 boosted by high impact advertising. The Grouse is a much loved character, adding plenty of festive cheer."

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