The call came just before Christmas from PubAid director and entrepreneur Yaser Martini whose 16 month old daughter Margot has a rare form of leukaemia and needs a stem cell donor from someone with a similar tissue type as hers in order to survive.
The appeal, supported by the Publican’s Morning Advertiser and M&C Report, has received backing by a number of operators and suppliers to the industry, resulting in an unprecedented number of potential donors registering their interest in blood stem cell donation with Delete Blood Cancer UK.
Watch the video of the campaign for Margot:
Yaser Martini said: "We are truly inspired by the number of people who have recognised both how easy, and how important, it is to sign up to support people like our baby daughter Margot.
“I have been humbled by the response to the campaign – highlighting the fact that the leisure industry is as much a family as an industry. I feel privileged that our story has touched so many people who have either helped to broadcast the message or become donors. It is like oxygen to us that there has been this initial impact, but we are still seeking a perfect match and urgently welcome ongoing support”.
James Cuthbertson, principal of Instinctive PR, for which Martini is a board member, added: “The donor appeal campaign is an ‘absolute good’ in that there's potentially something for everyone. Of course, the Martini family wish is that amongst the new registrants, there might be someone who provides a perfect match for Margot, but time is fast running out - they only have a few weeks before a donor transplant is required.”
How to register
To register as a stem cell donor visit Delete Blood Cancer UK for a DIY swab kit, or attend two donor registration days on:
Sunday 2 February
Between: 10am – 4pm
at Sheen Montessori Nursery
Palewell Common Drive
London SW14 8RE
Sunday 23 February
Between: 10am – 4pm
The Mount Hotel
Mount Road, Tettenhall Wood
Wolverhampton, WV6 8HL
Show your support for Margot via Twitter at @swab4margot .