The foundations single grain whiskies Haig Club and Clubman have derived are centuries old, but these are the first liquids to go in a completely new direction, said Gunn in this video interview with The Morning Advertiser.
Historically, the Haig family produced blended whisky, a practice first carried out by Robert Haig in 1627 who studied distilling in the Netherlands.
In the next century (1751), relative John Haig married into a family with a rich distilling history. He later had 11 children with wife Margaret Stein, several of whom went on to open distilleries of their own.
Later, in 1830, John Haig set up a still at Cameronbridge – several miles outside Edinburgh – and in 1888 his son John Alicious Haig set up Haig and Haig, and entered the US market.
Many years later and after many successes, Haig Club – in partnership with David Beckham and Simon Fuller – was announced in 2014. This year, the Clubman variant was launched as a more "accessible" option.
'The brand is diversifying'
Gunn said: "The brand is diversifying from a blended Scotch whisky because one of the opportunities we've identified as a producer of single grain Scotch whisky is to share it with the world in its own right.
"We're inviting a new generation of Scotch whisky drinkers into our world."
Watch this video to find out what could be next in the portfolio and how the Haig Club brand was developed.