Accolade Wines launches new wine website

WinningwithWine.com provides information on three key areas: About Wine; Growing Sales; and Attracting Your Customers.

All three segments feature free downloads and explanatory videos and rely upon the expertise of established consultants in the field.

A postcode system enables users to access local demographic data in order to understand the demands of local consumers.

“The site can be used to educate staff about different aspects of wine service and there is no fee or sign-up requirement,” Clare Griffiths, Accolade’s European marketing director, told the PMA.

The site draws upon both external expertise and Accolade’s six-strong Insights team and offers special features to those who sign up, including a regular prize draw of £1,000 of stock and the ability to order quality point-of-sale material for Stowells and Jack Rabbit, two key Accolade brands.

Users who sign up can also ask direct questions and receive regular newsletters.

The launch of the website will be supported by a £50,000 advertising campaign, including trade, telesales and point-of-sale in cash and carry depots.