As well as traditional Old and New World wines, licensee Jon Cox is keen to get customers involved with a tad more ‘out of the box’ bottles –‘Sepp’s Organic’ Austrian Zweigelt comes to mind.
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More of a wine fanatic than an enthusiast, Cox works with a variety of suppliers of many sizes to keep the Yew Tree’s list fresh.
As well as selling wines off the list, the Yew Tree’s wine club allows customers to take home specially curated cases of wines not available by the glass, which has led to a significant increase in customers ordering more expensive bottles when they’re drinking in the pub.
Despite the list’s ambition though, it is priced extremely competitively and descriptions are simple yet informative. The focus is on independence – Cox and his team reap the rewards of being a freehouse by ensuring their wine offer is the absolute best it can be and stocking only bottles that meet their high standards.
Cox is also a highly proficient marketer, having built the Yew Tree’s online following to the point where the pub can reach thousands via social networks. Advertorials are placed with local magazines and a new, responsive website is in development.