The Publican Awards 2012: Click here to book your table today!

News > General News

£12 pint is a hit

View 6 postsBy John Harrington, 29-Jul-2010

Related topics: Pubcos & Beer tie, General News

Fancy a £12 pint? Well, hundreds did at the renowned White Horse in London's Parsons Green.

Fox: people will pay a premium for quality

Fox: people will pay a premium for quality

Fancy a £12 pint? Well, hundreds did at the renowned White Horse in London's Parsons Green — which sold 576 half pints of special American ale at £6 a pop.

Goose Island's Bourbon County Stout, sold to mark the pub's annual American Beer Festival, sold out within two days.

Another Goose Island brand, 312, was famously given as David Cameron's present from Barack Obama last month.

White Horse general manager Dan Fox said: "American lagers and ales are expensive to bring across the Atlantic, and their generally higher alcohol levels attract more duty.

"But their beautifully defined flavours have allowed us to price them more like wines, served often by the half pint and in special glassware.

"The pricing of our bottled American ales ranges from £4 to £22 a bottle, and our customers are guided more by quality and interest than they are for price.

"If Champagnes can range from £8-£200 a bottle, it seems illogical that all beers should be priced equally, regardless of quality or heritage."

Search Jobs

Jobs by BigHospitality Jobs by BigHospitality

Key Industry Events

Spotlight

BISC: MPs support more scrutiny of pubcos

BISC: MPs support more scrutiny of pubcos

MPs have approved a plan that compels the Government to set up an independent body to monitor...

Business Profile: The Bull, Great Totham, Essex

Business Profile: The Bull, Great Totham, Essex

David Milne, owner of the Bull at Great Totham, near Maldon, Essex, talks Champagne dinners, learning from...

Enlightened self-interest

Enlightened self-interest

One of the most rewarding duties that befalls the editor of the Publican’s Morning Advertiser (besides all...

The Big Interview: Mark Hunter

The Big Interview: Mark Hunter

Mark Hunter is keeping a positive eye on the road ahead for beer and pubs — with...

Follow us on