The aim of the month is to increase footfall to pubs, to encourage more publicans to promote new or existing events, and to spread awareness of community pubs throughout the media.
A dedicated website for the Month – www.communitypubsmonth.org.uk – is geared up to give pubs free publicity through listing any events licensees have planned throughout the month of April.
Pubs signing up to the month will be given free promotional material to help promote their events, whether it be the regular weekly pub quiz or a big one-off charity bash to get the community together.
The event will kick off on Monday April 2 with a Community Pubs Day.
Tony Jerome, CAMRA head of marketing, said: “The real aim of this month is to give a window of opportunity for hard working publicans to promote any events they have planned in April, and for us at CAMRA to give them all the help and support in terms of publicity and increased trade.
“We realise it’s a tough time out there for pubs at the moment – as CAMRA’s new pub closure figures highlighted last week – and this is why CAMRA has put a large amount of campaigning funds into this initiative to help pubs market themselves during April.”
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