The Diageo National Pubwatch Awards will be judged by the National Pubwatch Committee who will be looking for evidence that the applicants have been effective in promoting social responsibility through the introduction of local initiatives.
Chairman of National Pubwatch Steve Baker launched the initiative at the National Pubwatch Conference at the Guild Hall City of London yesterday.
Three Diageo National Pubwatch Awards will be presented to the winners at the All Party Parliamentary Beer Group Dinner on 16 May 2012 in London.
Baker said: “Launching an awards programme is testimony to how much the National Pubwatch scheme has achieved over the last 14 years. It is a trusted partner for helping to create safer night time environments in the on-trade for UK consumers.
"We want to celebrate nationally the good work that is taking place locally across the UK. With the support of Diageo GB we are
able to further spread the word of this important work.”
Mark Baird, Diageo GB head of industry affairs and alcohol policy added: “Diageo GB prides itself in supporting the on-trade night time economy as well as local partnership schemes such as Purple Flag.
“This new award gives us the opportunity to recognise excellence in the sector at a time when schemes such as pubwatch are more important than ever, as we await the introduction of the Late Night Levy and Early Morning Restriction Orders.”
