A poll conducted for Drinkaware by Opinion Matters in December 2011 shows that planning to drink less this year is the resolution people are most likely to quit, with 82% of those who want to cut down expecting to fail.
The survey of 1,000 ABC1 adults shows that 63% have made resolutions to improve their health this year. Almost half (49%) plan to get fit and lose weight and 28% admit they drink too much and want to do something about it.
Yet nearly half (48%) of those who planned to drink less or stop drinking cite a lack of willpower, and more than one in three (34%) blame work-related stress for why they might break their resolutions.
Chris Sorek, chief executive of Drinkaware says: “Our research shows a real intent to maintain a healthier lifestyle, but the pressures of daily life and a lack of will power are the main excuses for people slipping back into old drinking habits.
"That’s why February is a good time to re-make your resolutions to drink less.
“Although it can be easy to find an excuse to drink, there are plenty of reasons to cut down. Drinking can affect how well you sleep and derail your efforts to lose weight.
"And, over the longer term, regularly drinking to much puts you at greater risk of developing cancer and liver disease.”
