News > General News

Eight out of 10 use Google to plan night out

From The Publican

By Matt Eley Matt , 17-Aug-2009

Related topics: General News, Business Support

Digital media is becoming increasingly important to people planning a night out, according to new research.

 

The website inapub.co.uk has recently launched to provide consumers with up-to-date information about events at pubs and bar across the country.

 

And initial research by the company shows that:

  • 77 per cent of people use Google to help either plan where they are going to go or find out what's going on around them.
  • 89 per cent want to be kept up-to-date with special offers and forthcoming events from their local
  • 28 per cent of people organise their social activities via text messaging

 

Robin Brattel, founder of Inapub.co.uk said: "The fast-paced world of technology and the change in consumer habits regarding accessing and using on-line media for social networking and leisure activity means that pubs must embrace the available digital media tools that will help drive custom to their businesses.

 

"Our research confirms that customers are driving this, not pubs and bars".

 

The site allows pubs and bars to enter information about events and style of operation which is made available to customers.

 

Pubs can opt for a free listing or pay up to £500 for a platinum package, which includes a personal visit, a full service update and marketing package.

Find us on Facebook

Spotlight

Poppelston Allen: Understanding recorded and live music law

10 tips on the Live Music Act

Never has the law relating to live and recorded music been so complex. Here is a brief...

National Minimum Wage - what you need to know

National Minimum Wage - what you need to know

HMRC is naming and shaming pubs, hotels and restaurants that pay below the national minimum wage. The...

The Big Interview: Mike Benner, SIBA

The Big Interview: Mike Benner, SIBA

In June Mike Benner left the Campaign for Real Ale (CAMRA) after 20 years of campaigning, to...

Q&A: New pub food allergy requirements

Q&A: New pub food allergy requirements

Whether or not you serve food in your pub, the balance between your culinary and administration skills...

Follow us on