Higher quality food is top reason for visiting pubs

The report found that consumers are nearly three times as likely to prefer food-led pubs over wet-led pubs, while 42% of consumers place high importance on new or unique menu items or flavours offered at pubs against 29% that feel an extensive draught beer list is of high importance.

Although many consumers seek contemporary, sophisticated dishes, the report found that nearly two-thirds (64%) prefer pub menus to feature a mix of traditional dishes along with contemporary options.

The survey also showed that opportunities exist for operators to offer longer service hours and create a new revenue channel through takeaway programmes, with 29% of consumers stating that late-night food menus were a service pubs could offer.

The research also found that changes in the evolving pub sector are attracting a broader base of consumers and attracting more young consumers, 52% of which say they are visiting pubs more often compared to a year ago.

However, 39% percent of consumers say they are visiting pubs less often than they did a year ago in the midst of a sluggish economy.

Technomic managing director Darren Tristano, said: “Consumers expect pubs to offer high-quality foods, despite the established perception of traditional pub fare. Pubs aren't just a place to grab a pint anymore. By broadening their menu items and adjusting their concept positioning, new day parts such as breakfast, can attract couples and families choosing pubs as a viable dining option.”