The guidelines called ‘The Evening & Night Time Economy’ has been released in the lead to Purple Flag Week. The new initiative is a campaign to promote town and city centres at night through ATCM’s accredited Purple Flag centres. The event intends to capture resident, visitor and businesses’ imaginations, and encourage people to do something different with their evenings.
Purple Flag is the national accreditation scheme recognising excellence in the management of town and city centres in the night-time econmy.
James Berresford, VisitEngland’s Chief Executive said: “Now is the time to seize the opportunity given to us by hosting one of the most successful Olympic and Paralympic Games ever. This summer has whetted the country’s appetite to enjoy a vast array of sporting and cultural events supported by later opening hours by shops, bars and restaurants. The night time economy offers us a huge opportunity to grow tourism in England and make our cities and towns some of the most exciting in the world.”
Philip Kolvin QC, chairman of the Purple Flag Board said: “Purple Flag Week is a fantastic way to showcase the best that our towns and cities have to offer and the important role that the evening economy plays in our local communities. Thirty-one towns and cities across the country have already been awarded a Purple Flag accreditation and we hope that the events taking place up and down the land will encourage many other centres to get involved.
"With the support of Government, the police, local businesses and our sponsors Diageo Great Britain, Purple Flag is effectively challenging the negative perceptions of our urban areas at night time and is helping us all to celebrate the quality, diversity and vibrancy on offer in our towns and cities.”
For a free download of ‘The Evening & Night Time Economy’ visit http://www.visitengland.org/Images/VE_TheEveningNightTimeEconomy_tcm30-34984.pdf