News > General News

Pernod Ricard launches campaign against drink driving

By Gurjit Degun , 10-Dec-2012
Last updated on 11-Dec-2012 at 10:26 GMT

Related topics: General News

Drinks firm Pernod Ricard UK is once again warning consumers of the dangers of drink-driving in the run-up to Christmas.

Drink driving: posters in pubs will encourage drinkers to accept responsibility

Drink driving: posters in pubs will encourage drinkers to accept responsibility

Participating pubs have received posters for the bars, washroom panels and mirror vinyls, in a number of regions including Central London, Greater London, South West England, Scotland, North West, North East and East Anglia.

The campaign, in partnership with the Automobile Association (AA), comes as a survey highlighted that one in five people admit to have taken a risk with drink-driving.
However, half of these drivers revealed that they took a drink driving risk more than 20 years ago, some 3% still admit to drink driving in the last five years, including 1% who admit to drink driving last year.

The AA Populus Panel added that half of the respondents felt that better education and publicity about drinking and driving had made the biggest contribution to reducing drink drive deaths.

Younger drivers, 18 to 24-year-olds, are still viewed as the most vulnerable group to drink drive.

Denis O’Flynn, managing director of Pernod Ricard UK said: “We are pleased to continue this campaign to educate drivers to accept responsibility over the Christmas season. This fifth phase of our partnership continues to focus on education as the most effective way to tackle the irresponsible consumption of alcohol. Although the number of drink drivers has declined dramatically over the last 20 years, new and experienced drivers still need to be reminded of the risk, one drink driver is still one too many.”

Find us on Facebook

Spotlight

National Minimum Wage - what you need to know

National Minimum Wage - what you need to know

HMRC is naming and shaming pubs, hotels and restaurants that pay below the national minimum wage. The...

Craft Cider Trends

Craft Cider Trends

As the craft-cider movement follows the craft-beer movement, we begin to see parallels in its development. Here,...

The Big Interview: Mike Benner, SIBA

The Big Interview: Mike Benner, SIBA

In June Mike Benner left the Campaign for Real Ale (CAMRA) after 20 years of campaigning, to...

PMA's Most Mentioned 2014

PMA's Most Mentioned 2014

The Publican's Morning Advertiser has carried out its own research to uncover the 20 pubcos that have...

Follow us on