More than 2,300 Punch licensees now order online through the Punch Buying Club, which accounts for more than 38 per cent of drinks orders for the company.
The club now offers more than just a retail store with licensees using the site to submit comments, offer feedback and share best practice. Licensees trading online also benefit from free access to business building and marketing resources and can sign up for exclusive group buying deals or just check up on their latest invoices and statements.
Buying Club director Andy Slee said: “The Buying Club was originally set up to offer our licensees the convenience of an online site, which they could order through at any time, in a very similar way to a supermarket,” he said.
Pictured: Licensee Christopher Watson (right), from the Royal George Inn in Peterlee, County Durham, placed the milestone order which he received free of charge from Punch’s John Coe
Related Forum comments