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Supermarkets selling cut-price alcohol in run-up to Christmas

By Helen Gilbert , 12-Dec-2012
Last updated on 12-Dec-2012 at 10:03 GMT2012-12-12T10:03:38Z

Supermarkets selling cut-price alcohol in run-up to Christmas

Supermarket giants and off-licences are continuing to sell cut-price booze in the run-up to Christmas, a PMA investigation has found.

A Government consultation has proposed a 45p-per-unit minimum price for alcohol but we found a number of stores running deals that resulted in alcohol being sold for well under the recommended amount.

At the time of going to press, Tesco was selling three packs of Strongbow cider (12 X 440ml) for £20 — the equivalent of 25p per unit, while Asda was promoting JP Chenet Grenache red wine (75cl) as part of a ‘three bottles for £10’ offer. This equated to 38p per unit.

Meanwhile, Bargain Booze was selling 20 440ml cans of Stella Artois 4% for £15, which works out at 42p per unit.

Speaking to the PMA last month, Kate Nicholls , strategic affairs director for the Association of Licensed Multiple Retailers, warned that the alcohol strategy consultation did not go far enough in getting a “grip on bulk sales, price-led advertising and in-store promotions”.

“There is nothing here that will stop supermarkets continuing to sell wholesale quantities of alcohol to the public at prices some pubs cannot buy it for,” she said.