Hot topics > Alcohol Duty

Foster's Gold for off-trade only

View 3 postsBy Robyn Black , 04-Jul-2011

Related topics: Alcohol Duty , General News, Drinks & Brands News

A new more premium version of Aussie lager Foster's is being launched - but it won't be found in pubs and bars.

A premium version of Foster's is being launched - but it won't be found in pubs and bars.

 

The new variant, Foster's Gold, will hit the off-trade on 18 July but brand owner Heineken UK insists it has "no plans to introduce this product into the on-trade."

 

The beer is a 4.8% ABV, chill-filtered lager, which will come only in bottles. It is aimed at 18 to 34-year-old men, who want something more sophisticated than a can, particularly when women are around, said the company.

 

It will be backed with a multi-million pound campaign, including TV ads and outdoor posters.

 

"Foster's Gold will represent Heineken UK's biggest product innovation to date," said the company.

Find us on Facebook

Spotlight

Rock band Elbow on their new beer and love of pubs
Exclusive interview

Rock band Elbow on their new beer and love of pubs

Rock band Elbow’s new ale Charge, named after their song of the same name, highlights how the...

6 things successful cider brands have in common

6 things successful cider brands have in common

With consumers demanding an ever more adventurous choice of ciders, Jessica Mason identifies six trends that successful...

Legal guide: The Dos and Don'ts of staff disciplinary and dismissal procedures

Legal guide: The Dos and Don'ts of staff disciplinary and dismissal procedures

For a small business owner, being an employer and managing a team of staff can be thoroughly...

How to deal with a licence review

How to deal with a licence review

The arrival of an application to review your premises licence is almost certainly the most stressful time...

Follow us on