Now available on your iPad as well as your desktop, get your FREE Digital Edition of The Publican's Morning Advertiser here!

Hot topics

Pub industry statutory code
We Heart Lager
Minimum Pricing
EMRO and LNLs
Foreign Satellite TV

Opinion

Rob Willock
Robyn Black
Poppleston Allen
Pete Brown
Roger Protz
My Shout
The Guv'nor
Mike Berry
Phil Mellows
Robert Sayles

MA clubs

MA300 Business Club
Freehouse Business Club

Hot topics > Beer Duty

Foster's Gold for off-trade only

View 3 postsBy Robyn Black , 04-Jul-2011

Related topics: Beer Duty , General News, Drinks & Brands News

A new more premium version of Aussie lager Foster's is being launched - but it won't be found in pubs and bars.

A premium version of Foster's is being launched - but it won't be found in pubs and bars.

 

The new variant, Foster's Gold, will hit the off-trade on 18 July but brand owner Heineken UK insists it has "no plans to introduce this product into the on-trade."

 

The beer is a 4.8% ABV, chill-filtered lager, which will come only in bottles. It is aimed at 18 to 34-year-old men, who want something more sophisticated than a can, particularly when women are around, said the company.

 

It will be backed with a multi-million pound campaign, including TV ads and outdoor posters.

 

"Foster's Gold will represent Heineken UK's biggest product innovation to date," said the company.

Copyright - Unless otherwise stated all contents of this web site are © 2013 - William Reed Business Media Ltd - All Rights Reserved - For permission to reproduce any contents of this web site, please email Robert Proctor - Full details for the use of materials on this site can be found in the Terms & Conditions

Related Forum comments

Key Industry Events

12-Sep-2013

Great British Pub Awards

Award

Read more

26-Sep-2013

MA300 conference and social

Leeds / Conference

Read more

14-Oct-2013

Cider Trends Summit 2013

Bristol / Conference

Read more

Access our events listing

Find us on Facebook

Spotlight

How pubs can win with the Lions Tour

How pubs can win with the Lions Tour

The British and Irish Lions are sharpening their claws for the impending clash Down Under. Pubs should...
The Big Interview: Phil Strong, Chameleon Bar & Dining

The Big Interview: Phil Strong, Chameleon Bar & Dining

Accused of likening the Queen to an old trout, Phil Strong once made headlines in The Sun....
Choosing long mixed drinks for the summer

Choosing long mixed drinks for the summer

You can’t teach an old dog new tricks, but you can offer a modern take on a...

123

Most Popular News

  1. JD Wetherspoon defends e-cigarette ban in pubs
  1. CAMRA admits error in pubco tenant earnings statistics
  1. New Armstrong and Miller Spitfire campaign despite falling foul of advertising guidelines
  1. Enterprise chief Tuppen attacks Government and campaigners over statutory code
  1. Enterprise boss Ted Tuppen challenges CAMRA's tenant income statistics

Audio & video news

Picture gallery: MA300 conference and social, Wokefield Park, Reading
Video: Consumer campaign celebrating Britain’s passion for pubs unveiled
Chancellor George Osborne attends Budget beer duty celebration

Follow us on

The Grocer - Grocery retail news
Wine & Spirits
M&C Report
Big Hospitality

Contact usSubscribeAdvertise with usTerms & ConditionsPrivacy and Cookie PolicySite map RSS

Jobs: Pub JobsBar Jobs

© William Reed Business Media Ltd 2013. All rights reserved. William Reed Business Media Ltd. Registered Office: Broadfield Park, Crawley RH11 9RT
Registered in England N°. 2883992. VAT N°. 644 3073 52.