Sky is to investigate the effects of 3D television, following warnings that it can leave viewers feeling dizzy and nauseous, according to a report in the Daily Mail.
The broadcaster has now asked Newcastle University to conduct a study into the 3D format effects on viewers.
However, a Sky spokesman said: "It's entirely wrong to suggest that this study is in response to customers complaining about Sky 3D. Reaction has been overwhelmingly positive and we've not received a single health-related complaint.
"This project with Newcastle University is a wide-ranging study to find out more about what makes the best 3D experience, covering everything from the best TV sets and programmes for 3D to the ideal distance to be sitting from the screen. Of course we're aware of the wider discussion about 3D viewing and this project will also allow us to assess viewers' reactions and examine whether manufacturers' health-related advice is appropriate or necessary."
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