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JD Wetherspoon to roll out new customer feedback programme across pub estate

8 commentsBy John Harrington , 07-Mar-2013
Last updated on 07-Mar-2013 at 09:46 GMT2013-03-07T09:46:50Z

JD Wetherspoon to roll out new customer feedback programme across pub estate

JD Wetherspoon is to roll out its first full customer feedback programme across its pub estate.

The managed operator has signed up customer insight agency SMG for the My Pub Feedback programme.

Under the scheme, customers complete an online feedback form using a login code on their receipt. On completion pub-goers will be able to claim a free hot drink with every £5 spent.

The aim is to collect thousands of responses from customers across the country. Wetherspoon’s will receive real-time insights and be able to react accordingly.

My Pub Feedback will run alongside Wetherspoon’s internal pub review programme CQSMA (cleanliness, quality, service, maintenance and atmosphere).

Nick Britten, customer services manager at JD Wetherspoon, said: “My Pub Feedback’s continuous capturing of customer insight will
complement our internal CQSMA programme, so JD Wetherspoon can continue enhancing its reputation
as a provider of great British pub experiences.

“My Pub Feedback will help Wetherspoon remain highly competitive in a fast-paced industry and achieve its main aim of providing the British public with a fantastic environment to enjoy world-class food and drink.”

Jeremy Michael, managing director of SMG, said: “My Pub Feedback will allow Wetherspoon to better analyse the impact of consumer satisfaction on financial performance and respond even faster to consumer trends and customer demands.”

8 comments (Comments are now closed)

Mrs

Regularly visit both Blyth Wetherspoon at Five Swans at Newcastle.Always pleased with the service with very pleasant staff and food especially the breakfast very good value for money My grandchildren love the kids meals

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Posted by Philis woodruff
02 July 2016 | 19h112016-07-02T19:11:23Z

mr

The craft cider festival is WAY over priced. For this town, romford essex. I have been trying for 40 minutes to give feedback. I get the impression you do not want it...

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Posted by Doug Savill
27 June 2016 | 18h462016-06-27T18:46:46Z

Proprietor

I am a contractor who works all over the country.
I would like to give an honest opinion of the wetherspoons I use At least one maybe two a week. This would give you good honest feed back as I am not a local.

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Posted by Dave. Berry
10 November 2015 | 21h562015-11-10T21:56:20Z

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