Redcomb Pubs, the company led by former Mitchells & Butlers' marketing executive Dan Shotton, is set to open its third pub.
The company will open a Punch leased site, the Griffin in Danbury, just outside Chelmsford, Essex, in May after a £550,000 joint investment — the pub is a former Chef & Brewer site.
Shotton describes the site as offering "delicious, unpretentious food, with smiling staff teams who love their pub".
He hopes to expand to 20 sites in the next five years. The company is focused on quality pubs in London and the Home Counties.
Shotton said: "I want to specialise in quality local pubs offering a premium casual-dining experience.
"There are plenty of quality pubs coming on the market and I'm very excited about what the future holds," he said.
Shotton helped to launch Urban & Country Leisure four years ago with the former Spirit and Luminar executive Ross Sanders.
Redcomb is taking on leasehold sites until the business is properly established and equipped to move into freehold properties.
It is thought to be finalising a deal on its fourth site, which is in Surrey, and is scheduled to open in July.