Punch Taverns helps licensees with pub marketing

By John Harrington

- Last updated on GMT

Related tags Punch taverns Public house

Punch Taverns wants to help its tenants improve their marketing skills
Punch Taverns wants to help its tenants improve their marketing skills
Punch Taverns, the tenanted and leased pub operator, is to focus on helping its pubs improve their marketing by issuing all its licensees with a CD featuring marketing advice along with a copy of the quarterly guide Marketing Your Pub.

Punch said the CD contains a range of resources, including printable POS and advice on driving footfall, improving drinks quality and saving money.

Stephen Martin, drinks category manager for Punch Taverns, said: “We are always looking for ways to improve our marketing support and give our partners effective communication tools. The disc has given us the ability to make a greater amount of resources available.

“We have already received positive feedback from Punch area managers and trainers as well as our partners who like the fact that they can pick and choose what point of sale they want to print. Our partners have commented that it is user-friendly and they can share it with staff.”

Related topics Punch Pubs & Co

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