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The Publican's Morning Advertiser is top read among Punch licensees

By Rob Willock , 13-Dec-2012
Last updated on 13-Dec-2012 at 08:45 GMT2012-12-13T08:45:31Z

The Publican’s Morning Advertiser (PMA) is by far the most popular trade magazine among Punch licensees, according to a survey by the pub company.

Punch Taverns polled 200 members of its Punch Buying Club in November to find out which trade publications they read.

The results show that the PMA is the most widely consumed publication — read by 95% of Punch partners, which is nearly five and a half times more than the next magazine.

The Punch Buying Club —the pub company’s online purchasing website — is closing in on its 150,000th order.

More than 3,000 Punch licensees now order online through the Punch Buying Club, which accounts for more than 50% of drinks orders for the company.