Thwaites, whose Wainwright Beer is the official sponsor of Lancashire CCC, has brewed ‘Lancashire Reign’ especially to honour the Red Roses’ achievement.
The club secured their first County Championship win since 1934 by defeating Somerset by eight wickets and club sponsor Thwaites joined in the celebrations by unveiling the limited edition beer.
Lee Williams, marketing manager of Thwaites said: “After waiting over six decades to be crowned County Championship winners once again, we wanted to share in Lancashire County Cricket Clubs success by creating Lancashire Reign. The other kind of Lancashire Reign has scuppered their chances in previous years so it was an easy beer to name.”
Warren Hegg, commercial manager at Lancashire CCC said: “Everyone at the club is thrilled to win the County Championship especially after such a nail-biting end to the season. All the players and coaching staff richly deserve to revel in their success and we will certainly enjoy a few pints of Lancashire Reign to celebrate.”
Lancashire Reign, a 5% hoppy ale, will be available in Thwaites supplied pubs and bars from Monday.
