Almost half of customers would not return to a pub if they had been served poor quality coffee there, according to exclusive research by UCC Coffee UK & Ireland.
The survey of 750 consumers, carried out by Allegra World Coffee Portal, on behalf of the total coffee solution supplier, revealed that 44% of consumers would be put off returning to a pub if the coffee was bad. Yet, 41% of those asked said they would buy more coffee from pubs more often if the quality was better.
Other key findings include:
To download the full report please fill in your details opposite.