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Financial crisis sees Bulmers' new products 'under review'

22-Oct-2002 - Bulmers has placed its entire new product development programme (NPD) "under review" as the company looks to concentrate on its core beer and cider business....

Strongbow looks to refresh new parts with major ad campaign

07-Aug-2002 - Strongbow's powers of refreshment are at the centre of a major new advertising campaign for the brand. Owner Bulmers is looking to cement Strongbow's position as...

Halewood International blasted over Hard Core launch

27-Jun-2002 - Alcohol Concern has called for Halewood International to be taken off the list of signatories to The Portman Group's code of practice following the launch...

Magners Irish cider to sponsor the Fleadh, London's Irish music festival

05-Jun-2002 - Magners Irish cider has kicked off its marketing campaign with sponsorship of London's Irish music festival, the Fleadh. Launched in the UK last year, Magners will...

South African cider launched in UK

22-May-2002 - A new cider from South Africa has been unleashed in the UK following an extended trial period. Savanna, distributed in the UK by Babco, boasts...

Thatchers Cider launches resealable bottle for Christmas

23-Oct-2001 - Thatchers Cider has produced a resealable bottled cider for the party season. Claimed to be the first of its kind, the 5.4 per cent Thatchers...

Bulmers, the Irish cider producer, launches Magners in UK

26-Sep-2001 - Bulmers, the Irish based cider producer, has set its sights on breaking the duopoly in the cider market following the launch of its flagship cider Magners...

Irish cider launched in UK

01-Aug-2001 - Irish drinks company Ballygowan, owner of the Ballygowan mineral water, is set to shake up the cider market with the UK launch of Bulmers Original...

Drinks trade looks beyond "pink pound

29-Jun-2001 - Guinness has said it is not simply targeting the "pink pound" by becoming a sponsor of the annual gay festival Mardi Gras. For the first...

Fashion designer helps Matthew Clark's K6 appeal

19-Mar-2001 - Leading clothes designer Andrew Groves has joined forces with K6 as part of Matthew Clark's strategy to position the cider brand at the heart of...

CAMRA awards champion cider of the year

26-Jun-2000 - CAMRA has named Old Rosie, from Herefordshire cider maker Westons, as champion cider of the year for the second year running earlier this month. The award...

Thatcher's reports some cider success

24-May-2000 - Cider producer Thatcher's is demanding not to be "tarred with the same brush" as its big rivals. Companies such as Matthew Clark, Bulmers and Merrydown have...

Thatcher's supports new industry research and education centre

01-May-2000 - Cidermaker Thatcher's is backing a new research and education centre for the industry. Core Food and Drink was established at Pershore, Worcestershire, to offer training in...

Merrydown on the up after restructure

06-Dec-1999 - Drinks group Merrydown is poised for acquisitions and new product launches after completing a shake-up of the business. Chief executive Nigel Freer said it was considering...

Merrydown slashes non-core brands

07-Jun-1999 - Sales of Merrydown cider are preparing for take-off in the on-trade after the company jumped back into the black. It has slashed more than 160 non-core...

HP Bulmer to boost cider sales with South African venture

15-Feb-1999 - A new South African venture by Hereford's HP Bulmer is set to boost the group's cider sales. It has bought the brands and production assets of...

Cider makers call for a cut in duty

17-Mar-1997 - Cider makers last week told Chancellor Kenneth Clarke what they really really want — a cut in duty. Clarke — who has enlisted the support of...