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Magners asks drinkers to decide new flavour

14-Oct-2009 - A poll of consumers on social networking website Facebook is helping to determine the flavour of a new Magners product to be released next summer. John...

New "brand proposition" for Magners to be rolled out next summer

08-Oct-2009 - C&C Group is planning to roll out what its chief executive John Dunsmore said would be a "new brand proposition" for its Magners cider next...

Aspall to be promoted at outdoor events

08-Oct-2009 - Aspall has joined the ranks of cider brands being promoted at outdoor festivals and concerts, signing a five-year deal with UK events specialist Creativevents. Aspall claims...

Magners cider sales still sliding

08-Oct-2009 - The UK's love affair with Magners cider continued to cool in 2009, with sales of the brand slipping two per cent in the six months...

Brothers Toffee Apple ripe for Hallowe'en

01-Oct-2009 - Brothers Cider has launched a campaign of washroom poster adverts and is rolling out a point of sale kit positioning its Toffee Apple variety as...

Comment: How much impact will an alcohol advertising ban really have on pubs?

16-Sep-2009 - How much of an impact would a ban on alcohol advertising have on pubs' ability to sell booze? Maybe not that much. The British Medical Association...

Wetherspoons confirms new drinks range

14-Sep-2009 - Wetherspoons has confirmed it is introducing a large range of new drinks. As exclusively revealed by thepublican.com last week, alcoholic ginger beer Frank's from the makers...

Advocate of the apple

09-Sep-2009 - The challenge in front of the new head of the National Association of Cider Makers (NACM) is aptly illustrated by shortcomings on the organisation's website. A...

Limited demand for draught cider accounted for Bulmers Pear axing

04-Sep-2009 - Scottish & Newcastle (S&N) axed the draught version of Bulmers Pear because of a limited demand for draught cider, according to the new head of...

Blackthorn promotion aims to regain support in South West

02-Sep-2009 - A new initiative has been launched in the South West to improve the reputation Blackthorn - the cider brand whose relaunch was met with adverse...

Swedish cider new to UK

28-Aug-2009 - Swedish cider Rekorderlig is now available to UK pubs. With rival Swedish brand Kopparberg proving popular, Chilli Marketing has signed a deal to be exclusive distributor...

Licensees' Choice Awards: winners for a reason

27-Aug-2009 - The Licensees' Choice was launched this year and it has proved to be an unqualified success. The results have drawn huge interest from across the...

Cask brewers move into cider

27-Aug-2009 - Two cask beer breweries have moved into the cider market. Sharp's has just unveiled Orchard Cider, a collaboration between the Cornish brewery and Cornish Orchards. And...

AB InBev sells Tennents brands to C&C Group for £180m

27-Aug-2009 - Following months of speculation, drinks giant AB InBev has finally sold its Tennents lager brand to Magners cider maker C&C Group for £180m. According to a...

New wave of cider promotions

18-Aug-2009 - The latest wave of promotions from cider producers will raise the profile of the drink in the coming weeks. Magners is aiming to recruit an "official...

The Licensees' Choice Awards 2009

17-Aug-2009 - Welcome to the very first Licensees' Choice Awards! This new initiative is designed to celebrate the drinks brands in the UK pub market that licensees...

New cider brand launched exclusively for on-trade

13-Aug-2009 - A new cider brand has been launched exclusively for the on-trade. Symonds Founders Reserve is a 5.5 per cent ABV draught product that will be marketed...

Comment: The great pear shortage

12-Aug-2009 - There's evidence that pear cider has taken over where the success of conventional apple left off. Asking for 'a pint of cider' in three venues...

Supply problems for Bulmers Pear finally resolved

10-Aug-2009 - Stockists of Bulmers Pear are breathing a sigh of relief after Scottish and Newcastle (S&N) finally sorted out supply problems that have denied much of...

S&N moves to drive sales of cider brands

10-Aug-2009 - Scottish & Newcastle (S&N) has launched new adverts and a new bottle format to drive sales of two of its cider brands. The profile of Strongbow...

Comment: Pub pours chances of repeat custom away with its ullage

23-Jul-2009 - The Publican's Beer Matters initiative continues to celebrate the best drinks service. It's also important to draw attention to the worst. This is a cautionary tale...

Gaymers making most of music festival sponsorships

21-Jul-2009 - The Gaymer Cider Company (GCC) last weekend marked its sponsorship of London music festival Lovebox by running activity in selected pubs around the site in...

Matthew Clark relaunches premium drinks label

20-Jul-2009 - Matthew Clark has expanded its Icon range of premium spirits to include packaged and draught beers, ciders and soft drinks. Icon is comprised of the more...

Taking the front foot against alcohol advertising regulators

17-Jul-2009 - Pernod Ricard (PRUK) has launched the latest in a long line of responsible drinking ad campaigns by the giants of the drinks trade. It comes...

Adnams distributes craft cider

15-Jul-2009 - Suffolk brewer Adnams has announced a new partnership with cider maker Hogan's Cider, securing exclusive distribution and sales rights for its product. The 4.5 per cent...