AB InBev has today announced the introduction of Stella Artois Cidre to its Belgian lager range.
The 4.5 per cent cider is made in Belgium and exported to the UK.
Stuart MacFarlane, president of AB InBev UK said: "We're thrilled to launch Stella Artois Cidre in the UK and believe it perfectly complements our existing range of premium drinks and widens the footprint of the Stella Artois superior premium drinking experience.
"This is another demonstration of our commitment to innovation and investment in Stella Artois, and we're very excited about introducing it to you today."
The launch will be backed by a national advertising campaign. The recommended serve is over ice.
