The Lincolnshire-based brand, not available in supermarkets, said the move was to highlight “the people, the expertise and the great service that comes as part of the Pipers brand promise”.
The new pack name is Pipers Crisp Co, and an updated logo incorporates the Made By Farmers message.
Pipers Crisp Co MD Alex Albone said: “We endeavour to make Britain’s tastiest crisps. We make our own crisps, and don’t make them for anyone else.”
The seven-strong range of flavours are available in 40g pack sizes or 150g sharing bags.
