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Resources > White / Technical Paper

The Need for Speed

Format: PDF file | Document type: White / Technical Paper
Related applications: Marketing , Professional services , Training

In our fast paced digital world, it comes as no surprise that consumers hate to wait!

Research by Zonal Retail Data Systems and CGA Peach confirmed this and the findings have been wrapped up in a white paper.  Entitled ‘The Need For Speed’, the paper looks at the issues hospitality companies face and discusses the solutions on offer to make the guest journey as seamless and efficient as possible.

Zonal’s sales and marketing director, Clive Consterdine, said: “Our research of 5,000 people revealed how restaurant guests hate waiting when ordering, paying and in particular for their food to arrive, but the use of technology is seen as a good way to overcome these frustrations. The choice of solutions now facing operators is a minefield, so we hope our white paper will address some of the key challenges they face and offer some practical advice and guidance."