Resources > White / Technical Paper

Pour More Flavour with Britvic

Format: PDF file | Document type: White / Technical Paper
Related applications: Soft drinks , Spirits

Over the last year our initiative in association with Britvic Soft Drinks, Pour More Flavour, has given you practical tips and advice on maximising soft drinks sales. From making the most of the Dry January opportunity to the rise of the ‘conscientious consumer’, we’ve been looking at all the ways to excite drinkers within this important category and increase your sales. Take a look at our summary here, or search for Britvic Soft Drinks on the website and click the ‘Products’ tab to download the individual guides.


R White’s Lemonade: A modern take on a classic for today’s diners

Findings revealed in the recently launched Britvic Soft Drinks Review 2017 show that the trend for healthy living has arguably had the biggest impact on the soft drinks category in recent years.As consumers increasingly look to reduce their sugar and alcohol consumption, manufacturers have responded with reformulations of classic soft drinks. One such example is R White’s, which was re-designed in 2016 to align with a more premium positioning.