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Hendricks plays matchmaker

Start a new threadBy Matthew Moggridge, 03-Feb-2012

Related topics: Brands News, Spirits

First Drinks’ gin brand Hendrick’s is putting its weight behind a variety of leap year events in the lead-up to February 29th when the normal rules of courtship are reversed.

Hendricks offers leap year advice

Hendricks offers leap year advice

Two schools have been set up: the Ladies School of Nuptial Conquest and the Hendrick’s School of Scoundrels, offering wooing advice to ladies and avoidance techniques for men.

The two schools are visiting bars in Bristol, Leeds, Manchester, Edinburgh and London throughout February.

Five venues have been lined up: The Milk Thistle in Bristol; The Maven in Leeds; Apotheca Bar in Manchester; Dragonfly in Edinburgh; and The Lonsdale in London.

At the end of the month, Hendrick’s Preposterous Proposal Throne will appear at a variety of London locations offering ladies the chance to pop the question and make an honourable man of their evasive partner.

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