Having parted company with Bottlegreen last year, the Chilean wine producer has taken on Barwell & Jones, which has a stronger on-trade focus.
Viñas Morande wines are currently available, via Coe Vintners, in London and the South West and the plan over the next 12 months is to extend availability to the North of England through a process of relationship building with wholesalers.
The five umbrella wine brands within the Viñas Morande portfolio are Pionero, Reserva, Gran Reserva, Edicion Limitada and House of Morande. With the exception of Pionero, the rest are all new to the market.
