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Exclusive: M&B buys under-performing Chef & Brewer site

Start a new threadBy Paul Charity, 18-Nov-2010

Related topics: General News, Property News

Mitchells & Butlers' plan to expand key brands has taken one more small step forward — after it bought a Chef & Brewer site.

M&B: one-off acquisition

M&B: one-off acquisition

Mitchells & Butlers' plan to expand key brands has taken one more small step forward.

 

The managed operator has bought an under-performing Chef & Brewer site, the Red Lion, in Handcross, West Sussex, from Punch Taverns.

 

It is currently being converted into a Project Orange gastro venue — the 50-site project it co-runs with entrepreneurs Paul Salisbury and Paul Hales — and opens in early December.

 

The move is interesting because M&B has eyed the Chef & Brewer estate for a number of years, believing it could achieve better performance from the estate by converting it to its own brands.

 

The Handcross Chef & Brewer is five miles south of Crawley and is a site from the bottom-end of the brand — so a tough test for M&B. "It's a one-off acquisition," a source said.

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