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BFFF predicts strong 2013 for frozen food

By Lesley Foottit , 10-Dec-2012

BFFF: predicts upturn for frozen food
BFFF: predicts upturn for frozen food

Attitudes to frozen food among consumers, retailers and foodservice operators are changing to be more positive.

The British Frozen Food Federation (BFFF) has reported that frozen food is bucking a downward trend in foodservice due to its financial, nutritional and quality benefits. It believes that, coupled with decreasing household spend as consumers better-plan their food shops and premium revamps of frozen ranges in supermarkets, has had a positive impact on frozen food.

Benefits of frozen food for operators include a reduction in preparation time and the need for kitchen skill, reducing food waste and more consistent year-round prices.

Brian Young, director general of BFFF, said: "For 2013 we expect the positive trends frozen has seen in the last 12 months to continue as the UK continues to struggle in recession. For the retail sector, rising fuel costs, static incomes and other budget influencers will result in more and more consumers looking to take advantage of the benefits of frozen in providing nutritious meals for their families. Especially as we continue to see a rise in premium products on the market.

"In foodservice we are expecting more operators to start to take advantage of frozen, as they look to try and improve the all important bottom line and try to combat the impact of a struggling economy. The nature of frozen allows caterers to provide a wide range of enticing dishes to encourage custom but also requires lower levels of skill to prepare and unused ingredients can be stored safely until they are needed rather than thrown away."