The study will assess what information is provided to consumers about allergenic ingredients that are sold as non pre-packed and pre-packed for direct sale. This will be done before a new EU Food Information for Consumers Regulation comes into force next December . The research will also provide advice to assist food businesses in adhering to the new regulation.
Under the new regulation, a food business will have to provide information to consumers if any of the following 14 allergens have been added to loose foods that they sell: peanuts, nuts, milk, soya, mustard, lupin, eggs, fish, molluscs, crustaceans, cereals containing gluten, sesame seeds, celery and sulphur dioxide.
More than 1,700 telephone interviews will be the basis of the research.