News > Pub Food

Whitbread's Beefeater Grill introduces a loyalty card for customers

By Lesley Foottit , 09-Apr-2012

Related topics: General News, Pub Food

Whitbread has introduced a points-centred loyalty scheme across all 130 Beefeater Grill sites.

Card: redeem points for vouchers

Card: redeem points for vouchers

The Reward Club aims to encourage more frequent visits to the restaurants and form a “personalised communication platform” with guests.

The loyalty card will enable customers to claim five points for every £1 they spend on food and drink. Once 500 points have been accumulated, they can be exchanged online for vouchers to be redeemed in the restaurants.

The cards are available at all Beefeater Grill sites and can be activated over the phone or online. Points promotions will be run throughout the year to help customers build up their points more quickly and they can keep track via The Reward Club website as well as receiving a monthly e-statement.

Amanda Barnett, marketing manager for Beefeater Grill, said: “We are really excited for the launch of The Reward Club card at Beefeater Grill which we see as a really innovative concept for the eating out industry.

"As well as offering our customers vouchers which they can redeem in our restaurants we will also be giving them exclusive, personal offers which they can claim throughout the year including on their birthday.”

Find us on Facebook

Spotlight

Legal Q&A: Opening a cinema club and assault charges

Legal Q&A: Opening a cinema club and assault charges

This week's legal Q&A asks what you should do regarding personal licences and being charged with assault,...

Five minute guide to Champagne, Prosecco and Cava

Five minute guide to Champagne, Prosecco and Cava

It may, in the past, have been associated with indulgence and special occasions, but all that is...

Legal Q&A: Nudity, noise and measuring down

Legal Q&A: Nudity, noise and measuring down

This week's legal Q&A features issues to do with 'regulated entertainment' and nudity, noise abatement notices and...

Drinks promotions: top legal tips

Drinks promotions: top legal tips

In this top tips series we continue our analysis of the practical implications of the changes to...

Follow us on