News > Pub Food

Whitbread's Beefeater Grill introduces a loyalty card for customers

Start a new threadBy Lesley Foottit , 09-Apr-2012

Related topics: General News, Pub Food

Whitbread has introduced a points-centred loyalty scheme across all 130 Beefeater Grill sites.

Card: redeem points for vouchers

Card: redeem points for vouchers

The Reward Club aims to encourage more frequent visits to the restaurants and form a “personalised communication platform” with guests.

The loyalty card will enable customers to claim five points for every £1 they spend on food and drink. Once 500 points have been accumulated, they can be exchanged online for vouchers to be redeemed in the restaurants.

The cards are available at all Beefeater Grill sites and can be activated over the phone or online. Points promotions will be run throughout the year to help customers build up their points more quickly and they can keep track via The Reward Club website as well as receiving a monthly e-statement.

Amanda Barnett, marketing manager for Beefeater Grill, said: “We are really excited for the launch of The Reward Club card at Beefeater Grill which we see as a really innovative concept for the eating out industry.

"As well as offering our customers vouchers which they can redeem in our restaurants we will also be giving them exclusive, personal offers which they can claim throughout the year including on their birthday.”

Find us on Facebook

Spotlight

The cost of Premier League copyright violation

The cost of Premier League copyright violation

There is a saying that lightning never strikes twice in the same place, but if you are...

David Beckham to launch a whisky

David Beckham to launch a whisky

David Beckham is to launch a whisky in partnership with Diageo.

Explosion in e-cigarette use presents dilemma for pub operators
Feature

Explosion in e-cigarette use presents dilemma for pub operators

It’s the biggest thing to happen to smoking since the ban. Electronic cigarettes (or e-cigarettes) are on...

Speak up if you're suffering

Speak up if you're suffering

Depressed and overworked licensees should seek help, argues Pete Brown.

Follow us on