Chance to see the Webb Ellis Cup at your local

A panel of rugby legends is heading the campaign, which will also offer 48 fans a chance to attend a coin toss at the tournament.

Heineken will produce social media content offering perspectives on the tournament led by ex-All Black superstar Jonah Lomu and former England captain Will Carling.

Legends also include South Africa Rugby World Cup winning captain John Smit; Matt Dawson, star of England’s Rugby World Cup winning side; former Wales and British & Irish Lions number 8 Scott Quinnell; former Australia captain Rocky Elsom and Shane Horgan, former Ireland and British & Irish Lions winger.

Lomu said: “I was lucky enough to play in two Rugby World Cups, so I know how exciting the Tournament is. This year, I want as many people as possible around the world to enjoy Rugby World Cup 2015 and help get them closer to the action with Heineken.

“Rugby World Cup is the pinnacle for any player and this tournament will be one of the biggest ever.”

During the Tournament, Heineken will offer fans around the world the chance to take part in the Heineken Rugby Studio; a digital preview/review show taking place across social media.

Hosted by Will Carling, it will feature special guests, who will offer opinion on the major talking points of Rugby World Cup 2015, with fans able to be a part of the action via #ItsYourCall.

David Lette, Heineken brand director, said: “With this exclusive coin toss opportunity before every match, Heineken is proud to open Rugby World Cup 2015.

“We are proud to be rewarding passionate fans around the world with this unique, once-in-a-lifetime VIP experience to get closer to the action. We can’t wait for it all to start!”

To find out more follow @heineken.