Cousin Jack, a traditional pale ale, is a collaboration with St Austell Brewery and 5p for every pint sold will be donated to the RNLI.
The beer will be available in cask from January 2017 at a launch in Fowey Town Quay, south Cornwall, which will coincide with the Six Nations Rugby Union Championships.
‘A very Cornish brew’
A St Austell Brewery spokesperson told The Morning Advertiser: “Jack is from a family of fishermen and his heart has always been very close to the RNLI.”
He added: “Cousin Jack refers to the miners who left Cornwall during the great diaspora because of the lack of jobs in the 18th and 19th century, so it’s a very Cornish brew.”
Nowell became a St Austell Brewery’s charitable trust ambassador in May and, for the next three years, will help the brewery launch various charitable events and help donate money to other worthy causes around the south-west.
A spokesperson continued: “We knew Jack as he was coming through the ranks, we always planned to produce a collaborative ale.”
“The beer will be there for a couple of months, we may do another brew and raise some more money.
“Potentially there will be more collaborative brews in due course.”
St Austell brewing director Roger Ryman said: “This is one of those collaborations that just came together seamlessly.
“With the strong connections that both we and Jack have with the charity, it made perfect sense to cement our new partnership with a brew that gave something back to the organisation that is so important to the Cornish way of life.
Grew up with the charity
Coxswain of the Penlee RNLI lifeboat, in Newlyn, south-west Cornwall, Patrick Harvey said: “Jack’s dad always had a close connection to the volunteers at Penlee, so he grew up with the charity.
“He’s heard first-hand the crew recount shouts in the middle of the night, in rough seas and weather they’ve battled to get to casualties to safety. So he truly understands the commitment from the volunteers.
“He’s a big hearted young man and we’re extremely proud of what he has achieved, but also what he gives back to his local community.”