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Single online solution for pub operators ‘key to building loyalty and trade’

By Georgina Townshend , 20-Mar-2017
Last updated on 20-Mar-2017 at 13:23 GMT2017-03-20T13:23:36Z

One Stop Shop: survey finds respondents want single site for pub information
One Stop Shop: survey finds respondents want single site for pub information

Pub customers want an online “one stop shop” to keep them informed about pubs in their area and encourage them to visit, according to a new survey.

The survey, of 874 useyourlocal.com members and social media users, found that nine out of 10 respondents want to find out about events and activity at all their local pubs from one website, rather than by visiting individual sites or signing up to multiple mailing lists.

Founder and managing director of useyourlocal.com, Stuart Mills, said: “Today’s consumers increasingly rely on a single, trusted online brand to make informed choices, whether it’s Just Eat to order a takeaway or Rightmove to find a new home.”

He continued: “Consumers now have a huge range of choice on how to spend their leisure time, but when it comes to going to the pub, they find it frustrating and difficult that the information they need is in many places online, and is often out of date.”

Other key findings of the survey are that three-quarters of respondents would go to the pub more often if they were prompted, and three out of four people look online before going out.

The website celebrates the role of local pubs and bars in communities, and actively encourages people to visit their local more often by connecting pubs and brands with consumers. It lists 75,000 pubs, bars and clubs, with 400,000 consumers visiting it each month to find out about events, food, and drink.