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News Article Comments : Pub ID scheme hailed as a success
Challenge-21 has been hailed as a great success after a poll revealed 91% of 18-24 year-olds know about the scheme.
The YouGov poll, commissioned by the British Beer and Pub Association (BBPA), showed that 32% of 18-24 year-olds said they were asked for ID more often than a year ago and 30% of the 428 respondents said it was hard to get served without ID.
In total, 43% had been asked for ID before being allowed in to a pub and 37% had been asked for ID at the bar.
Overall, 13% were refused entry to a pub and 12% refused service because they were unable to produce ID while 84% now carry a driving licence to use as ID while 29% prefer a driving passport.
“Challenge-21 is designed as an extra layer of security for pubs and pub staff,” said BBPA chief executive Rob Hayward.
“It supports the work they do to keep preventing alcohol sales to under 18s. This poll shows the scheme has achieved very high visibility, widespread use and is having an impact.
“The poll findings support our s
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Nigel Parsons 07/08/2008 13:35:35  |
RE: Pub ID scheme hailed as a success Challenge 21 is a success, there is no doubt about it. Possibly one of the biggest advantages is that finally there is a recognised phrase to which retailers and licensees can draw reference. As for kids awareness? Well, show the teenager who was ever unaware it is illegal to buy alcohol under the age of 18...... We have all done it, our children will all do it, and, as ever, it continues to be an infringement that it seems will forever have no penalty - at least for the perpetrators. Don't get me wrong, I am not getting at Under-18's, it still somehow seems wrong that a licensee can be penalised when the person committing the offence seemingly has no fear of consequence. Those same people don't generally speed having passed their test, because there is a penalty system that results in loss of licence (2 strikes and you are out if within 2 years of passing test) - why not the same for alcohol purchase? Nigel Parsons Answers Investigation www.challenge21.co.uk www.think21.co.uk www.answers.uk.com This post replies to this thread |
