News Article Comments : Landladies are key to pubs’ success

My daughter is keeping me up to date yet again with her cinema knowledge. It now appears Sex and the City is just so yesterday and has certainly been overtaken by Mamma Mia! the hit musical, at a cinema near you.

“Why would anyone want to watch a movie about ABBA?” I asked, to which I was told that just wasn’t it. It’s apparently all about women going it alone. Getting on with their lives without the need for a man to rely on for money or muscle.

Intriguing, I thought — especially as leading lady Meryl Streep runs her own hotel in Greece in the film, and has done for the last 15 years!

This got me thinking of Greene King’s own Public Housewives campaign, which is all about celebrating women who go it alone in this industry — and making a real success of it. This issue doesn’t get a lot of attention, but in my view it should.

What we discovered from the women we’ve spoken to is that they all have the same qualities really needed to make a pub a place it should be: welcoming, home