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News Article Comments : Beer’s good-news blackout
You can’t beat bad news. The British media loves it, wallows in it, lathers itself with it. What was the big beer story last week?
Was it the Great British Beer Festival in London that attracted thousands of people? No, it was the collapse of Cains Brewery in Liverpool.
This is being written before the festival ends. Unless Afghan rebels invade Earl’s Court and machine gun the punters, the festival, as always, will pass off without incident. Around 50,000 people will have sampled brilliant beers from Britain, Europe and the United States in a happy and convivial atmosphere.
But happy and convivial atmospheres don’t suit the modern media. Beer drinking is seen as part of what is called “the binge drinking culture” and pub-going and — by extension — attending beer festivals are portrayed as dangerous, violent pursuits. The fact is that binge drinking was always an over-exaggerated problem and is now in sharp decline. And the small minority of idiots who engage in wild and excessive d
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Forum user 3958 19/08/2008 16:44:09  |
The Beer industry needs better PR. The Beer Co's are addicted to the profit motive which is jolly fine but without connecting with cultural values as the Germans do you are easily 'broken-down' as just a capatalist vehicle driven by money - attacking a German Beer Co is like attacking the cultural and social roots of the nation. So Beer Co's must do more than advertise 20-something smart-Alecs being smart-Alecs. Drinking is a social and cultural activity as the Greene King study showed, a worldwide cultural activity of as much value as sport or language itself. I'm available for consultation :) Only This post replies to this thread |
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J Mark Dodds 21/08/2008 01:32:50 |
The country needs a proper shake up at big business level when it comes to pubs because big businesses can't organise pissups in breweries. The reminds me I must call my area manager tomorrow. This post replies to Forum user 3958 > RE: Beer’s good-news blackout |
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| John Ellis 01/09/2008 17:23:20 |
Well said Roger! The National (& London-based) media of this country is typically poor. What better reason for moving the GBBF round the country like it used to. Let it be a proper campaigning tool in different areas, not just a Great London Beer Festival! I looked at going but the cost of getting to that remote region of the South-East was just too heavy, never mind the London Prices. One of the reasons for holding it on London was meant to be the access to media coverage. Your report shows that this just doesn't happen! John Ellis Crown Inn, Oakengates This post replies to this thread |
