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News Article Comments : Pub boost as Ashes added to free-to-air list
All home matches in the Ashes cricket series between England and Australia should be broadcast on free to air TV, a panel has recommended.
The Davies Report provided a boost for pubs by adding the Ashes to its recommended list of protected sports.
It also said that all England football World Cup or European Championships qualifying matches — home and away — should be available on free to air TV. England's match against the Ukraine last month was only screened online.
It said that "sporting events with a special national resonance should continue to be protected for the widest-possible television audience".
However, the list does need Government approval and is likely to be contested by the English Cricket Board, which sold Sky the rights to screen the Ashes until 2013 after agreeing a £300m deal last year.
The list of protected sports has been simplified into one list — it used to have a secondary lists of protected highlights.
"There is still a place for a listed events regime,
| Author Name | Opinion | Reply |
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chris thornton 13/11/2009 11:59:33  |
RE: Pub boost as Ashes added to free-to-air list Just one more reason for people to stay home and drink! At least if its on sky we stand a chance of getting bums on seats. You can take the England v Eukraine game as an excellent example, can not see it anywhere but on-line, so, stay in!!!!! This post replies to this thread |
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Sam Bailey 15/11/2009 12:46:30 |
RE: Pub boost as Ashes added to free-to-air list If you're relying on events being on a list you can't control to get folks into your pub, you may as well give up now. This post replies to chris thornton > RE: Pub boost as Ashes added to free-to-air list |
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David Pott 16/11/2009 23:06:51 |
RE: Pub boost as Ashes added to free-to-air list Every pub depends on a number of factors beyond its control. It is the ability to to adapt to any changes that are imposed that is the key. If you can't you may as well give up now. This post replies to Sam Bailey > RE: Pub boost as Ashes added to free-to-air list |
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| Sam Bailey 17/11/2009 01:09:29 |
RE: Pub boost as Ashes added to free-to-air list Exactly the point I was making. Thanks. This post replies to David Pott > RE: Pub boost as Ashes added to free-to-air list |
