Strongbow Sirrus to get £5m push
Scottish Courage is supporting the launch of its Strongbow extension, Sirrus, with a £5m press campaign.
The four-month burst will focus on lifestyle magazines aimed at men and women aged 18 to 24, including Heat and FHM.
Using the strapline 'Rock it, the advert shows the cider bottle alongside a branded glass to reinforce the company's message that the new variant should be served over ice.
Sirrus, which was introduced in July, is orange-coloured and has a 5% abv.
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