Fuller's launches Love Honey Dew month
Fuller's has launched a programme of events to promote its Organic Honey Dew beer.
Love Honey Dew month set for July
Love Honey Dew month will take place in July with a high profile advertising campaign, extensive sampling and consumer promotions.
Clare Draper, brand manager for Organic Honey Dew, said: “During Love Honey Dew Month over 50,000 consumers will be able to sample Honey Dew at one of the many roadshows taking place in both pubs and supermarkets with tailored special offers to convert samples into sales.
“We’re also looking to organise a number of consumer promotions including themed lunches with Honey Dew as both an accompaniment and ingredient in the dishes.”
Fuller’s is also offering a free bottle of Organic Honey Dew to every female adult who takes one of its popular Brewery Tours during July.
To Comment: Login or Register