Premium look for Seabrook crisps
Seabrook Crisps has introduced a bigger bag size, with a “more premium” look, for a selection of its classic flavours.
This week, the family-run crisp company rolls out flavours such as Sea Salted, Sea Salt & Vinegar, Cheese & Onion and Beefy in 50g bags.
The move follows the recent launch of the Hot & Spicy range, which includes Wasabi, Hot English Mustard, 2 Chilli and Oriental flavours.
Seabrook Crisps commercial director John Tague said: “Our crisps have always had bold and strong flavours, and now the new larger packs and packaging reflect this. The look is more premium, yet still very recognisable to our loyal customer base.”
The crisps, all MSG, GM and gluten-free and suitable for vegetarians, will now clearly display “better for you” ingredient messages on the packs.
Seabrook Crisps will also be available in 31.8g single bags and “sixer” multipacks across the UK.
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