Jerry on the rocks with Kerrang!
Spiced rum brand Sailor Jerry will be the official spirit sponsor at the Kerrang! Awards this year.
Sailor Jerry: Official sponsor of Kerrang awards
The tie-up with the rock ceremony, which takes place on 21 August, will see VIPs served with Jerry and Coke or Jerry and ginger on arrival and at the aftershow party, while Sailor Jerry girls will apply brand tattoos to willing guests as well as offer them the chance to sample the brand.
Sailor Jerry senior brand manager Kathy Roe said: “Alternative music events like this provide an excellent platform for Sailor Jerry to target its core audience, while reinforcing its cult status.
Sailor Jerry has enjoyed the fastest year-on-year growth in the golden rum category in the on-trade and investing in high profile events like the Kerrang! Awards is essential to continue building the brand profile to benefit both the on and off-trades”.
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