Bulmer's sponsors TV adventure
Scottish & Newcastle’s Bulmers cider brand is set to sponsor the new Channel Five series, Rory & Paddy’s Great British Adventure, from this week onwards.
The programme runs on Channel Five for four weeks and shows comedians Rory McGrath and Paddy McGuiness travelling around the country in a camper van, taking part in a series of “quintessentially British events” including swamp soccer, toe wrestling and bog snorkelling.
Bulmers is currently supported by a £20m marketing campaign
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