St Helier to sponsor ITV football
St Helier Pear Cider messages will appear every Sunday morning on ITV1’s The Championship from now until next May.
The company said the sponsorship will reach around 500,000 people each week, “ensuring that between 80-90% of UK males will see the sponsorship over the course of the season".
St Helier has also signed up for a sponsorship deal around talkSPORT radio's The Alan Brazil Sports Breakfast, which will provide listeners with a 40-second run down of all the action from The Championship.
The radio programme will also run a St Helier giveaway competition on air every week throughout the season.
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